Quick back-story:
"Charles Shaw is a brand of bargain-priced wine. These wines were introduced at TRader Joe's grocery stores in California in 2002 at a price of US$1.99 per bottle, earning the wines the nickname "Two Buck Chuck" and eventually sold 800 million bottles between 2002 and 20013." (from Google search)
Because of the price of shipping Two Buck Chuck is more expensive outside of California...but they have sales periodically where they roll back the price tag.
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We were in an Italian restaurant tonight and noticed a wine rack way up on the wall of their bar. The bottom of it started at about 10' from the floor. None of it looked like it had been touched for a very long time.
"That's some dusty wine." Michael observed.
"The good news is when they get a bottle out they can blow the dust off and present the guest as an aged wine." I said. "It could be Two Buck Chuck and it would look like it's vintage."
"Yeah. It would look like Million Buck Chuck." Michael said.
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"What wine goes with Captain Crunch?"
-George Carlin
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I found this story from People magazine while looking for information about expensive wines:
A New York Wine Merchant Turns a 1787 Chateau Margaux into the World's Most Expensive Puddle
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